Pogostick Studios is a small, one-person design studio located upstate in Troy, New York. That one person is Melissa Mykal Batalin. She spends her days working at Albany Law School. She spends her nights designing catalogs, books, websites and more.
No matter what people say, books are judged by their covers. And although a cover can make someone pick up a book, beautifully typeset pages can seal the sale.
Whether you need branding (a logo, letterhead, business cards) or printed brochures, postcards, or a product catalog — Melissa can design it — on time, and on budget.
We live in a digital world. Need to create an online presence? With a blog and Facebook integration? No problem.
Take a look a some projects that have recently been completed.
Haiku for Seasons
Layout and cover design for a small book of haiku. The book was divided into seasons, and a fitting stock image was found for the cover.
Book design for Comeback Love, the first title for a Staff Picks Press.
Interior and cover layout for a collection of poetry.
Where’s the Watch?!
Cover and book design for a memoir by Len Lesser – for Staff Picks Press.
Logo, business cards , letterhead and a website for a small wedding planning business.
TBM: Seminar Poster
A poster advertising an introductory seminar about independent publishing.
Sienna College: Gallery Show
New Jersey State Museum
The New Jersey State Museum at Trenton was hosting two plant based exhibits – one showcasing botanical drawings and the other a collection of local flower and foilage. This 5×7 postcard was the invitation to the reception.
An event poster for a book pitch contest. The poster ended up being used for other Pitchapalooza events.
Big Box Wood
Big Box Wood is a one-man custom woodworking operation. With a tongue-in-cheek business name, a fun identity inspired by the large old carriage factory it’s located in fit the bill perfectly.
dreamPuff Marshmallows is a great little company that makes gourmet—guess what—marshmallows (and other yummy stuff)! As their company grew up, they wanted to refresh their identity. The new logo is now used on boxes and packaging.
Book cover and interior layout for a memoir about growing up in the British Actor’s Orphanage.
When Borders closed, the small location of the bookstore chain in Wakefield Mall transitioned into a Indie Bookstore, and needed a new identity that reflected their proximity to the ocean and their new elegant look. Coordinating bookmarks, business cards and a new easy-to-update website was also created.
Grammar Gurus: Website
The Grammar Gurus website was designed to be quick, simple, and easy to update. Almost all of The Grammar Gurus business comes from online clients, it was important to have all relevant information be easily accessible, without any “fluff.”
The only frivolous part of this utilitarian site is the typewriter that provides a new tongue-and-cheek grammar guideline upon each new page load.
Logo and promotional post cards for the 2008 Global Interation in Design Education conference at RPI.
Bryn Brooke Manor
As Bryn Brooke Manor enters it’s 13th season, it needed to refresh it’s web presence and make it easier for customers to find the Cooperstown B&B and book rooms online.
Book design for Bushwhack Books, using woodcuts by Carol Zaloom.
As part of the original website design, this logo was created. The Grammar Gurus are great professional editors, that strive to make the editing process as painless and fun as possible, and we wanted to convey there precise editing skills, while not seeming too stuffy.
Mary Kellogg’s second book of poetry featuring photos by Jon Katz. For Bedlam Books.
Two Suns Rising
Cover design for a historic novel with two intertwined stories of the soldiers during the Civil War and the American Revolution. Stock imagery was combined with images from the Library of Congress archives.
Savor New York: Rack Card
Rack cards for Savor New York, a online merchant specializing in quality, made in New York, foods and goods.
The Troy Book Makers
As The Troy Book Makers has matured, so has its website—this is the third generation of the site. Built on wordpress for easy updating and expansion.
Savor New York: Spice Cake Mix
Savor New York: Fruit Crate Label
This fruit crate inspired label was designed to be used on shipping boxes during the holiday season, and has since been adapted for use on business cards, postcards, store signage and several other promotional items.
Carried by Six
Book cover and interior layout for a novel set in Philadelphia.
The Great Sacandaga Lake
Book cover and interior for an photo-illustrated guide book.
Layout of postcard using woodcuts by Carol Zaloom for Bushwhack Books promotion of their book Walking Woodstock.
TBM: Intro to Self-Publishing
This is a book that is handed out to all potential clients at The Troy Book Makers. Written and designed so that it is easily updated.
Savor New York: Catalog
Layout of winter catalog for Savor New York.
Madness & Glory
Interior and cover design for a historic novel.
My Place on Earth
Book design for the first book of Jon Katz’s new imprint–Bedlam Books. Poetry by Mary Kellogg and photos by Jon Katz.
A website built to promote Arts Writer Joseph Dalton and his book Artists & Activists.
Savor New York: Pumpkin Muffin Mix
Another great baking mix from Savor New York. This one was produced at almost the same time as the Spice Cake Mix, so a similar look was requested.
TBM: Holiday Card
The 2011 holiday card and promotion for TBM.
Motivational Thoughts for Success
Cover and interior design for a small book of inspirational thoughts. This was the second book I designed for Bing Wilson. The cover and interior are reminiscent of the first book, but more fitting of the smaller size of this book of meditative thoughts.
Sometimes I doodle, sometimes I celebrate. It's all archived here.